Is your business an online success? How would you know? Our e-marketing strategists will help you build the best online tools for your business.
Emarketing management
Who Manages Your E-Marketing? Our e-marketing management team will ensure you get the most from your e-marketing. We can manage all aspects of your e-marketing from copy writing through to newsletter distribution.
Search engine Optimisation
Go to the top of the list. With UTN managing your SEO you will be sure of greater success online - or your money back.
Website design and development.
Get the website you need. With a dedicated team of professionals right across the e-marketing spectrum you can be sure our web design and development team will give you the best outcome for your business.
Newsletter delivery with tracking
Do You send Newsletters? Do you know who reads them? What articles they go to? We do - our proven system will track response to your online information so you can generate stronger leads and make successful sales calls.
Using house mailing lists is most effective Research by MarketingSherpa shows that B2B Marketers get better results using their own mailing lists rather than third party lists or making offers in other people's newsletters. The reason is that the communication is with those that want to hear from you - a relationship already exists. Going to a 'hope they might be interested' type of list is not so effective.
Testing subject lines is important. Testing Subject lines is easy to do and it is an effective tactic to improve the impact of your enewsletter. It has been rated by B2B email marketers in previous surveys as a top effective email marketing tactic. If the subject line is boring or non descriptive it does not encourage the reader to open. By contrast a subject line that is interesting or even a bit controversial is much more likely to encourage your reader to see what the newsletter is about.
Click thru rates are more significant than open rates. When you have tracking set up for your newsletter you can see how many people open the newsletter and how many then go on to click on links within the newsletter, for example, to your website. The Open rate has become less helpful in recent times because people can read the newsletter without turning on the images and thus it does not show up as an Open. With the Click thrus you can see who actually interacts with the newsletter by taking the step of following a link you have suggested.
What is a typical response for Open and Clicks? Response rates tend to vary according to the mailing list you are sending to. If you are securing an open rate between 27-45% starting from most distant to closest lists then you are doing well. Similarly if you can achieve a click thru rate between 7-18% you are within market averages.
An extraordinary result
Recently we shared how one of our clients Propell National Valuers achieved a phenomenal click thru rate - well above the market averages we have been discussing. Here is Aaron's report.
"How can you put a price on this level of success?. What am I talking about?. I’m talking about knowing, with complete certainty, that the people you are marketing too are getting your message. We recently sent out an article to our client base in relation to the Australian housing market and whether we considered it to be in a bubble or not. Using our newsletter program (Using The Net) we were able to see, in real time, people opening the newsletter and reading the article. The click-through rate however was an astonishing 99.3%. We now know with certainty, exactly the type of content that these particular people are wanting to read which means we can target them even more effectively and build our relationships with them based on this type of content. You can’t do this with other marketing approaches (or at best you get a delayed statistical set which always keeps you behind the eight ball). With a newsletter system the results are immediate. Add on to that the extremely low cost of this form of marketing and the ability to use it at your leisure and you have something that makes success inevitable.."
Editors note - Propell more recently sent out a newsletter with an article on the effect of the Queensland floods on property values and the click thru rate was an incredible 200%!!
